21 May 2012

Modernism - Graphic Designers

http://www.smashingmagazine.com/2009/07/17/lessons-from-swiss-style-graphic-design/

Otl Aicher
Aicher was a prominent German graphic designer, most famous for being the lead designer of the Munich Olympics in 1972. His work explored the use of grids and layout, typography, and image, to create iconic modernist design.









Wim Crouwel
The dutch graphic designer and typographer who was an inspiring figure of modernist design. He was a purist designer, who mainly worked with type, although later in his career he began to include non typographic elements, which reflected the fact that he had non dogmatic view of modernism. His works are always vibrant and explore the visual possibilities of typography in an innovative way.








Max Burchartz
Burchartz was a part of the Contructivist international, and was an influential figure in the development of Modernism. He is best known for his photo montages, and his graphic design was strong and confident, achieving an aesthetic that promoted and pushed the boundaries of modernist principles. 






Paul Rand
The American graphic designer who is well known for his work with corporate companies, creating their iconic logo designs. He is also one of the innovators of the swiss style of graphic design. He promoted the idea of simplicity in his design style, particularly with logos which he said must be designed with the utmost simplicity if they are to be enduring and iconic. 


Herbert Bayer
Austrian American graphic designer Bayer was heavily involved in the Bauhaus movement, producing their publications for some time before moving onto Berlin, and then New York where he had a prolific career. He was a pioneer in visual communication thanks to his modernist designs that explored layout, colour and typography. 


http://www.designishistory.com/1920/herbert-bayer/
http://www.thinkingform.com/2012/04/05/thinking-herbert-bayer-04-05-1900/


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