11 January 2013

Shop Identity and Collateral Research






Since my progress crit, I have been told to create more of a product range for my 'madchester' concept, so I am now creating a record store that will sell 'Madchester' records, and wanted to research into the printed collateral that other stores have created. I think that the bottom 3 images are the strongest because they all remain very simple, with only a little bit of variety. They all rely on the strength of the logos, which what I hope to recreate with my own branding and identity products. 

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