For this brief I am interested in creating the branding and identity for a cheesemonger/deli that would be opened in London to appeal to foodies. I have therefore collected some visual inspiration sourced mainly from Pinterest that includes images of shop fronts, the actual branding products and also the interiors of the delis. A lot of the delis use similar typefaces, and again I have noticed that typography is the main focus of the designs, which would be to do with the fact that a lot of the information about the cheeses and their prices needs to be communicated simply through type. The designs are also quite simple, but feel quite high quality and luxe, which shows that what they are selling is gourmet food/high quality produce, and they are focussed on communicating this ideal to the customer.
No comments:
Post a Comment