Neal Yard's Dairy is a name that has kept popping up as I searched for information on cheesemongers and information about British cheeses, so I decided to compile some information and images about the shops. It's one of the best sources of British cheeses down in London, and has a very interesting history and a great company ethos, with a lot of focus on the relationship between the farms making the cheeses and the actual shops that are selling them. The website is keen to highlight the wealth of knowledge they have on the different cheeses, with different fact sheets on all of the cheeses on the site, and of course there are the staff in the actual shops that have an incredible amount of knowledge about the different cheeses. It would be great to go and visit one of the stores in London if I can, if only to get some decent tastings out of it. The design of the store is very simple and classic, minimal use of colour is used and they have a very british, serif typeface which communicates a sense of knowledge and the brand's history and credibility to the consumer. Inside the store, the cheeses are displayed alongside either chalk or plastic signs with handwritten type, which is again in keeping with the homegrown, natural feel of the shops. Nothing looks too prim or perfect, and it doesn't look very intimidating or pretentious either.
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