Although it isn't my direct field of interest for this brief, I think it's important to look at the packaging design to inform the ideas for branding and identity, as I can get inspiration from the different types and the use of imagery and colour to see what works best and what doesn't when it comes to representing cheese. A lot of the imagery I have found uses classic bold colours, or is simply black and white/cream, and a lot of the visual impact comes from the use of typography and the layout of the typography. Much of the packaging is round, for reasons relating to the cheese being produced in wheels. I'd really like to explore using similar typefaces in my own work.
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