Posters By Rodchenko, one of the artists Richard talked about during the session, whose work I really like. I love the bold colours, the strong structure the posters have, and the typefaces used are visually interesting despite being sans serif.
In 1921, Rodchenko began a collaboration with Vladimir Mayakovsky, a poet at the time, and they were to create advertisements, at a time when Lenin announced a new economic policy - "allowing private enterprise to operate on a limited scale. while agricultural and industrial production slowly recovered, many Bolsheviks saw the policy as a compromise with capitalism." (Taken from The Tate Modern Website)
Rodchenko and Mayakovsky responded by creating advertisements for the companies belonging to the State who were then having to face competition from the Private Sectors. They argued against the fact that the first principle of advertising products was to promote capitalism, by saying that 'it is necessary to employ all the weapons used by our enemies'.
In their designs, they employed photo montage - innovative at the time, and the design principles of constructivism , creating something dynamic and visually strong, necessary to go against the private sector.
Info on Rodchenko and Mayakovsky taken from The Tate Modern Website.
No comments:
Post a Comment