What is Good? Wreck it Ralph Promotional Material

 This is such a good example of engaging contemporary marketing. It's a fun and unusual idea that has been executed amazingly, and it's also interactive to encourage active participation from the public, as opposed to them simply viewing a poster. Instead, Disney created an experience.
Although the intended audience for the Wreck it Ralph release is likely to be larger than that for Arrested Development, this kind of campaign is amazing for creating interest and a buzz about a film or any kind of media product, and is definitely inspirational.
 The whole campaign is incredibly clever, particularly the use of augmented reality technology to turn an actual building into a smart phone game. Having it concentrated into one small part of London, especially a part that is seen as quite cool and youthful, also helps to generate interest by making it seem exclusive, and a destination to be visited almost as if it was an event.