Collaborative Practice: Humorous Cards Research

I decided to research into funny cards that were related to romantic relationships, to look at how these cards are styled, and what type of humour they are using. The lazy oaf ones that I have found are probably the closest to our idea in terms of the style of quote being written down, as it's funny, but you can still see the sense of warmth and sentimentality behind it. It plays down the romance whilst still being romantic, and avoiding the soppiness and schmaltz. My favourite ones are the I love you almost as much as... style of cards, for the reason that it plays the romance down, but you know that it's a joke so it still feels warm and loving, just in a bit of twisted way. This style of card is aimed at a similar market, although possibly a little younger, maybe teenage, in terms of the style being used. Lazy Oaf is also more of an alternative label than something like Paperchase, which is reflected in the cards also, but we will be creating something more commercial, using mainly hand rendered type.
The other cards were taken from Scribbler, but are a little more rude and may not be appealing to UK Greetings. These cards are also a little more blunt and risque, so we want to create a balance between the styles that I have researched here. I did look at the Paperchase site, but the cards being sold are more interested in different processes like laser cutting and foiling rather than a strong concept, so most of it wasn't relevant to the brief.