29 February 2012

Communication is a Virus Research

One of the ideas I want to share with the group tomorrow is the idea of a sort of pop up shop that would  be located in a disused retail space within a local high street, in the hopes of getting the community involved in making the high street and the community better for everyone. 
Pop up shops have been very 'trendy', especially in the bigger cities in London, New York, Tokyo etc, and they tend to have a close link to fashion weeks to act as a promotional event for designers. High street brands also caught on to the concept and used it to create more of an interest and a novelty. 

Whilst this is a great idea, the pop up shop we wanted would have to have more of a serious purpose, as it is trying to encourage people to get back in touch with the local community to contribute. The use of space within all of these shops works really well, and they sometimes look even better than actual pre existing shops. Some of them have a very DIY aesthetic, which I guess highlights the space and the concept. 








No comments:

Post a Comment