‘Different artists often have quite divergent conceptions of what they are doing’
Harrison-Barbet, 1990
D&AD Illustrated - The Blank Sheet Project
Rutger Hauer
Sir John Hegarty
Renzo Rosso
Neville Brody
Kati Howe 28/11/12
Creative Flow
Harrison-Barbet, 1990
D&AD Illustrated - The Blank Sheet Project
Rutger Hauer
Sir John Hegarty
Renzo Rosso
Neville Brody
Kati Howe 28/11/12
Creative Flow
How Rosso talks about creativity
Practice-based beginning (School of Fashion) studio- pedagogy (supports creativity) Arts & Crafts/Bauhaus
Best idea – always next creativity 'dynamic' George Dickie (1971) art is beyond definition constantly changing (history of aesthetics)
Be Stupid – using heart not head expressionist theory – linked to Romanticism idea that creativity is a knowledge-obtaining activity opposition to rational sciences
Rosso Romantic Genius?
Work in teams – creative process Diesel – collaborative
Practice-based beginning (School of Fashion) studio- pedagogy (supports creativity) Arts & Crafts/Bauhaus
Best idea – always next creativity 'dynamic' George Dickie (1971) art is beyond definition constantly changing (history of aesthetics)
Be Stupid – using heart not head expressionist theory – linked to Romanticism idea that creativity is a knowledge-obtaining activity opposition to rational sciences
Rosso Romantic Genius?
Work in teams – creative process Diesel – collaborative
Mimesis
Plato’s (427 BC - 346 BC ) problem with creativity
Republic – ideal society (critique of democracy)
Metaphysics – forms
Physical world mimics the real
Art imitates an imitation
Art mimics the sensory world
Creativity merely a technical skill - techne (GK)
Denied creativity's knowledge-producing capability
Dichotomy physical not mental activity
Gombrich (1950) The popular view is that Western civilization
begins Ancient Greeks
Bernal (1991) argues Classical civilization has deep roots in Afroasiatic cultures - history
suppressed since 18c.
Classical Greeks, did not see their philosophy, as original, but derived from the East and Egypt.
Plato’s (427 BC - 346 BC ) problem with creativity
Republic – ideal society (critique of democracy)
Metaphysics – forms
Physical world mimics the real
Art imitates an imitation
Art mimics the sensory world
Creativity merely a technical skill - techne (GK)
Denied creativity's knowledge-producing capability
Dichotomy physical not mental activity
Gombrich (1950) The popular view is that Western civilization
begins Ancient Greeks
Bernal (1991) argues Classical civilization has deep roots in Afroasiatic cultures - history
suppressed since 18c.
Classical Greeks, did not see their philosophy, as original, but derived from the East and Egypt.
Evidence classification of GK Art
Striving to imitate nature better:
Striving to imitate nature better:
Archaic
Classical
Hellenistic
Classical
Hellenistic
Classicism
Roman Art (315 AD)
Constantine
Republic period realism
(after Gks) Imperial period
stylized
Art followed spirit of Gks
Suggesting Greeks reached some sort of apex.
Sentiment found in histories of art Gombrich
Art followed spirit of Gks
Suggesting Greeks reached some sort of apex.
Sentiment found in histories of art Gombrich
Academics talk about Creativity as...
Complex and dynamic concept
Subjects of history of art and aesthetics
Evidenced in Banaji et al (2006) Nine ‘rhetorics of creativity' contemporary review of the literature
Complex and dynamic concept
Subjects of history of art and aesthetics
Evidenced in Banaji et al (2006) Nine ‘rhetorics of creativity' contemporary review of the literature
Banaji et al (2006)
Nine ‘rhetorics of creativity’
a) Creative genius
b)Democratic &
political creativity
c) Ubiquitous creativity
d)Creativity for social good
e)Creativity as economic imperative
c) Ubiquitous creativity
d)Creativity for social good
e)Creativity as economic imperative
(f) Play and creativity
(g) Creativity and
cognition
(h) The creative affordances of technology
(i) The creative classroom
(1) Romantic Genius
(g) Creativity and
cognition
(h) The creative affordances of technology
(i) The creative classroom
(1) Romantic Genius
Found in aesthetics
Area of philosophy
Term originates in mid 18c
Derived from the aesthesis (perception)
Involves looking at how judgements about art and creativity are made.
Area of philosophy
Term originates in mid 18c
Derived from the aesthesis (perception)
Involves looking at how judgements about art and creativity are made.
Immanuel Kant
Critique of Judgement (1790) is still hailed as the most influential writings on aesthetics.
Critique of Judgement (1790) is still hailed as the most influential writings on aesthetics.
Romanticism
Kant wrote about artistic movement
18c literary and visual
Redefined the role of the artist
Creative genius
Kant wrote about artistic movement
18c literary and visual
Redefined the role of the artist
Creative genius
Transformed
Movement changed ideas and language
about art & creativity
Rejecting Platonic theory, Nietzsche and Schopenhauer (German philosophers) posited art as the most important knowledge-generating discipline.
Movement changed ideas and language
about art & creativity
Rejecting Platonic theory, Nietzsche and Schopenhauer (German philosophers) posited art as the most important knowledge-generating discipline.
Creativity
Through creating, artists create new rules
Own master & owner of the discipline
Romantic model of the artist empowers the artist and creativity
Through creativity the borders and boundaries of art itself are visualised and transcended
Expanding the discipline
Dynamic
Through creating, artists create new rules
Own master & owner of the discipline
Romantic model of the artist empowers the artist and creativity
Through creativity the borders and boundaries of art itself are visualised and transcended
Expanding the discipline
Dynamic
(9) The creative classroom
The Survival of Creativity (2000)
Traces history of state-funded Art & Design Education.
First Academies of Art in Italy 14c
Classical rules perspective, orders of architecture etc.
Scholarly activity ‘fine’
16c French Academy & Atelier
19c British Art Schools, Arts & Craft: LCA
The Survival of Creativity (2000)
Traces history of state-funded Art & Design Education.
First Academies of Art in Italy 14c
Classical rules perspective, orders of architecture etc.
Scholarly activity ‘fine’
16c French Academy & Atelier
19c British Art Schools, Arts & Craft: LCA
VCOP life-cycle /creative cycle
Potential finding people with interests forming online relations
Coalescing forming identity & discussing values loose network to common sense of purpose. Start engaging .
Active dynamic engaging generation of new knowledge takes place.
Dispersed members at periphery & then core loose interest in the topic. Influx of knowledge reduced. Less attractive.
Memorable tales and anecdotes live on. People still associate with part of their identity.
Corporate Social Responsibility
(CSR)
OnlyTheBraveFoundation can be seen as CSR
David Jones CEO Havas (2012) Brands today find creative ways to be socially responsible
In this sense CSR fits with the Rhetoric of creativity as a social good;
‘involving co-operative activity and as socially and personally empowering’ (Banaji et al, 2006 p25)
Why? What society wants and demands.
D&AD Student Awards:Unilever open brief link campaign of brand to a social or environmental issue
Potential finding people with interests forming online relations
Coalescing forming identity & discussing values loose network to common sense of purpose. Start engaging .
Active dynamic engaging generation of new knowledge takes place.
Dispersed members at periphery & then core loose interest in the topic. Influx of knowledge reduced. Less attractive.
Memorable tales and anecdotes live on. People still associate with part of their identity.
(4) Creativity for social good
Only The Brave Foundation
Brave Actions For A Better World (2008)
‘mission to fight social inequality and to contribute to the sustainable development of less advantaged areas and people throughout the world’
Only The Brave Foundation
Brave Actions For A Better World (2008)
‘mission to fight social inequality and to contribute to the sustainable development of less advantaged areas and people throughout the world’
http://www.otbfoundation.org/about
Corporate Social Responsibility
(CSR)
OnlyTheBraveFoundation can be seen as CSR
David Jones CEO Havas (2012) Brands today find creative ways to be socially responsible
In this sense CSR fits with the Rhetoric of creativity as a social good;
‘involving co-operative activity and as socially and personally empowering’ (Banaji et al, 2006 p25)
Why? What society wants and demands.
D&AD Student Awards:Unilever open brief link campaign of brand to a social or environmental issue
(6) Play and creativity
Divergent thinking activities
Imagesurfing
Brainstorming
Improvisational theatre
100–mile-an-hour thinking
Free-thinking
Creativity as a type of thinking
Divergent thinking activities
Imagesurfing
Brainstorming
Improvisational theatre
100–mile-an-hour thinking
Free-thinking
Creativity as a type of thinking
(7) Creativity and cognition
Csikzentmihayli(1990) Flow
Psycho-cultural perspective of creativity:
Refers to psychological condition of being creative.
Enjoyment changes perception of time‘lose-one’s-self’
Occurs when challenges & skills are high
Sawyer(2008)positsflowessentialingredientto creativity
Most commonplace flow experienced is when one is in conversation.
Creativity is (and always has been) collaborative
Csikzentmihayli(1990) Flow
Psycho-cultural perspective of creativity:
Refers to psychological condition of being creative.
Enjoyment changes perception of time‘lose-one’s-self’
Occurs when challenges & skills are high
Sawyer(2008)positsflowessentialingredientto creativity
Most commonplace flow experienced is when one is in conversation.
Creativity is (and always has been) collaborative
(8) The creative affordances of
technology
Covered
OCC new model of creativity (industry)
Influenced creative curriculum (9) Creativeclassroom
Flattening social hierarchies, empowering and connecting creatives.
Communities of practice across disciplines & geography asynchronously or synchronously
New initiative launched next summer ‘connect’ D&AD community ‘richer deeper engagement education and industry’
New and exciting opportunities for creatives
How do you talk about your Creativity?
Residues of Mimesis may remain.
Covered
OCC new model of creativity (industry)
Influenced creative curriculum (9) Creativeclassroom
Flattening social hierarchies, empowering and connecting creatives.
Communities of practice across disciplines & geography asynchronously or synchronously
New initiative launched next summer ‘connect’ D&AD community ‘richer deeper engagement education and industry’
New and exciting opportunities for creatives
Beattie (BMB) ECD
Internet is the biggest idea since the wheel
Enables lots of small ideas to circulate
‘that combination of a trillion little ideas is in itself the biggest idea there is...I think we are at the most interesting point of communications history ever...’
Digital media enabled convergence on a scale not seen before opens up opportunities for creatives.
E.g Moon
Internet is the biggest idea since the wheel
Enables lots of small ideas to circulate
‘that combination of a trillion little ideas is in itself the biggest idea there is...I think we are at the most interesting point of communications history ever...’
Digital media enabled convergence on a scale not seen before opens up opportunities for creatives.
E.g Moon
Visualising Creativity
Creative affordances/possibilities technology;
Capturing creativity in real time SHOW studio Carine Gilson's Flora LiveStudio (5th Dec, 2012)
Creativity is now massive,open and online
The Blank Sheet project–objectives to expose creativity
D&AD new initiative Making Your Mark similar thinking
VC topic commission at Liverpool Biennial 2012(largest contemporary arts event in UK) The Source Doug Aiken
Installation help to summarise the threads of the lecture
Creative affordances/possibilities technology;
Capturing creativity in real time SHOW studio Carine Gilson's Flora LiveStudio (5th Dec, 2012)
Creativity is now massive,open and online
The Blank Sheet project–objectives to expose creativity
D&AD new initiative Making Your Mark similar thinking
VC topic commission at Liverpool Biennial 2012(largest contemporary arts event in UK) The Source Doug Aiken
Installation help to summarise the threads of the lecture
Talking about creativity
What is the source of a creative idea?
Installation collaboration with David Adjaye
Visitors enter a pavilion with screens projecting artists; Jack White, Tilda Winton (actress) and others discussing the roots of their creativity with Doug Aiken.
What is the source of a creative idea?
Installation collaboration with David Adjaye
Visitors enter a pavilion with screens projecting artists; Jack White, Tilda Winton (actress) and others discussing the roots of their creativity with Doug Aiken.
How do you talk about your Creativity?
Residues of Mimesis may remain.
Contemporary literature suggests creativity is spoken
about by creatives as a thinking and knowledge-
generating activity.
• OCC sits in opposition to the Creative Genius rhetoric, where creativity is an innate aptitude for individuals.
• The has led to a dualist perspective of real individual creativity against a communal other.
• Consequences; any form of collaborative creativity is considered of inferior value to independent practice
• Sawyer(2008) and others argue the opposite that collaborative creativity is a superior type that increases innovation and suits the contemporary networked economy.
• OCC sits in opposition to the Creative Genius rhetoric, where creativity is an innate aptitude for individuals.
• The has led to a dualist perspective of real individual creativity against a communal other.
• Consequences; any form of collaborative creativity is considered of inferior value to independent practice
• Sawyer(2008) and others argue the opposite that collaborative creativity is a superior type that increases innovation and suits the contemporary networked economy.
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