Designed by Holly Chong a senior undergrad Graphic Design major at SCAD, Atlanta
Both of these are really good examples of takeaway packaging designed for japanese cuisine. I really like the simplicity of the Sushi and Sake designs, which use minimal text, bold colours and a strong modern typeface. The takeaway bag is also a really clever idea, where the chopsticks attach to the bag. The bamboo holder is also a good design element, as it subtly references japanese style, without being cliche or tacky. The curved shapes of the plastic packaging also feel very modern and sleek, and I like the use of the text on it's side.
The Kyoto express packaging is also a really good design, and instead of going for a very sleek and modern look, it incorporates elements of japanese nature and modern design to create some really unique branding. The use of images, overlaid with japanese text creates something very interesting, and the colours, although not associated with japanese culture as strongly as the colours of brands like Yo Sushi or Wagamama, connotes that the food will be fresh and beautifully presented. The actual designs of the packaging have very clean and modern lines, which balances the use of nature and prettiness in the photography.
No comments:
Post a Comment