19 October 2011

Proverb Research

This will be my research into posters, and I'm looking at ones that I feel work best in terms of communicating a message simply, which is what I'm also required to do. 


                                                                 AIDS Prevention Posters

I feel these posters work well, because they take a simple image, but use it in a different way to give it a new meaning, such as the safety pins with the love heart being interlocked with the end of the safety pin. It's not an immediately recognised image, it's more subtle and thought provoking, which in this case is very successful, and the symbolism of the heart with a pin through it is bold and also quite poignant. 
Both use a very simple colour palette, employing as fewer colours as possible. The bright pink is more feminine and eye catching, whilst the black and white is more unisex, and classic in it's colour range and design. 
Both keep their images very central, and they also keep the text quite central as well. 



                                                                Iran Political Posters

These posters designed to promote the Green Movement of Iran, are again, very successful at getting their message across simply. They use very little text, and rely instead on short, bold statements that quickly communicate their message. 
The first poster has a more nostalgic feel to it, whilst the others are more modern, but it works because of the simplicity of the colours, the fact that the image is central, and it is strong in its illustration, which also gives the idea of a person moving forward, which urges the viewer to do the same. 
The second image works because the image and the text work to create an even stronger message. The realistic image of the man with a second screaming man emerging from the top of his head is sort of disturbing, but the urgency of the message 'we will not be silenced' is complimented by this, and is really quite moving, because it also displays the passion of the person. 
The third poster works because it has a simple colour palette, like the AIDS posters, and the use of green relates to the green movement. The use of the bird in the cage also symbolises an animal that is free, despite being caged up, signifying that it won't be caged up for much longer. The 'voices of freedom' phrase is simple but again provocative. 
The use of typeface in all three images is also simple and bold, which works best because it is easily read by passers by, and doesn't detract from the meaning of the text. 

                                                                    Obama Poster

It's fair to say this is one of the more well known posters of our time, and it's message, of voting for Obama to improve and give hope to Americans is cleverly conveyed through the use of colours, red white and blue, the colours of the American flag, and also by the large, bold text that reads HOPE. It's short, but gives the voter all the information they need to know about Obama, he will give them hope. Again, all the information is centralised, because it catches the eye of the viewer and makes it easier to read. 

For my own posters, I need to look at creating my posters so that I use strong, bold colours, and that my information is mainly central on my posters. I also should keep the text short and to the point, because people walking past these posters won't have time to look at a small and lengthy piece of text. 


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