How to Avoid The Awkward Moment When You Forget to Wear Stripes on a Friday.
On our first day, Stripey Friday was explained to us. Basically, wear stripes on Friday. Neato.
We also got told that Stripey Friday was just between us. A secret society. Like Fight Club. Except not dangerous. And with fewer mental health issues.
And so in our group we started to look at how we could solve the problem. One such idea took the concept of the Fight Club, branding Stripey Friday as a secret society, using posters and other printed media to promote the day.
Which got us thinking about a teaser poster style campaign that could lead you to a Stripey Friday blog.
We would promote it without giving anything away to those not in the know.
The strongest platform for researching this style of promotion is Film.
Teaser posters are the one thing that sparks the initial interest. By giving away very little information, you create a strong curiosity, that then leads them to another marketing platform, such as a website.
District 9
In The Loop
Walk The Line
The Social Network
Many of these teaser posters are more visually interesting than their official counterparts released later in the marketing calendar. This could be due to the fact that the official poster usually has to include photos of the main stars, and a large amount of specific text, which leaves little creative leeway, particularly in mainstream film.
There is a strong design approach to these posters. The image, composition, type, the select information printed contribute to a powerful statement which then compels the viewer to follow up their initial interest.
The posters above all use imagery as their main tool, with the text complimenting it. From a graphical perspective, I feel like District 9 and The Social Network are the most successful.
District 9's use of image, the sign, is a striking visual, whilst the simple design of the black creature clearly alludes to the sci fi genre in a subtle and provoking way.
The simple and bold colours make sense because of the use of the sign, with the red cross adding to a sense of threat.
The use of the sign also makes this feel realistic, despite the obvious science fiction underpinning, which will obviously attract an audience's attention.
In contrast to the subtle design elements of the District 9 poster, The Social Network's teaser is bold, and the information given to the audience with regards to the film sends a clear message of its forthcoming content. The image of Mark Zuckerberg has been composed as if it were a cross between a Facebook display picture and a mug shot, whilst the tag line 'You don't get to 500 friends without making a few enemies' is a provocative and intelligent statement that adds a darker aspect.
The image also complements this dark statement with its somber lighting. The Facebook tab on the side of the poster makes the plot of the film obvious. It's use of modern font, simple formatting and its affiliation with Facebook mark this out as a very current piece of design.
With regards to our own work, the District 9 poster is more useful as an influence, because the information given is styled in a subtle way, which correlates with the idea of Stripey Friday being a secret society.
All posters were taken from http://www.empireonline.com/features/stunning-movie-teaser-posters.
The simple and bold colours make sense because of the use of the sign, with the red cross adding to a sense of threat.
The use of the sign also makes this feel realistic, despite the obvious science fiction underpinning, which will obviously attract an audience's attention.
In contrast to the subtle design elements of the District 9 poster, The Social Network's teaser is bold, and the information given to the audience with regards to the film sends a clear message of its forthcoming content. The image of Mark Zuckerberg has been composed as if it were a cross between a Facebook display picture and a mug shot, whilst the tag line 'You don't get to 500 friends without making a few enemies' is a provocative and intelligent statement that adds a darker aspect.
The image also complements this dark statement with its somber lighting. The Facebook tab on the side of the poster makes the plot of the film obvious. It's use of modern font, simple formatting and its affiliation with Facebook mark this out as a very current piece of design.
With regards to our own work, the District 9 poster is more useful as an influence, because the information given is styled in a subtle way, which correlates with the idea of Stripey Friday being a secret society.
All posters were taken from http://www.empireonline.com/features/stunning-movie-teaser-posters.
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